Floorstands, Freestanding, Aisle Displays

Brand: Johnson Outdoors, Racine, WI
Producer: Mechtronics Corp., White Plains, NY
Product: Watercraft accessories
Display: Modular freestanding fixtures
Key insight: Shoppers and retailers called for a display with one-stop shopping
Comment: Retailers can choose what items this new fixture should carry based on sales data. It is a 6-foot-tall, four-panel rack that can be configured as a wall or floor display.

"In somewhat of a departure from its more traditional 'battleship' island displays, Brach's has developed this smaller wheeled unit with a bright white base color that makes the candy graphic really vivid. Complete with bags and a small scoop, this two-sided particleboard unit invites shoppers to 'Pick-a-Mix' and treat themselves to a variety of the individually wrapped candies Brach's has to offer.
    

Brand: Leki USA, Buffalo, NY
Producer: American Slide Chart, Wheaton, IL
Product: Hiking poles
Display: Paperboard wheel that hooks to a floorstand
Key insight: Prior to the informational wheel, shoppers did not have access to or knowledge of Leki's full line of hiking poles. It answers their need for more choices and has bumped up sales of the full line.
Comment: The slide chart (above) can be attached to existing floorstands (right) or hang from pegs, grids or slatwalls.

"Regular readers of this column are already aware of my feeling that simple is better, and they also know that I believe in a great header. As my latest example, I offer this humble corrugated prepack from Reynolds Wrap.
    

Retailer: Jewel-Osco
Location: Chicago

Retailer: Dominick's
Location: Chicago