Scott's Bird Feed Center
Client Company: Scott's Canada Ltd.
Category: Limited Production Run
Country of Production: Canada
Country of Placement: Canada
Producer: Artisan Complete
Objectives: To draw more attention to the bird feed category, make it look more attractive, and make it easier and versatile to display the products. Also, the objective was to leverage the Scott's brand with retailers to give Scott's more control over planograms, merchandising and branding to help increase sales.