Floorstands, Freestanding, Aisle Displays

Brand: Julio César Chávez Bebidas LLC, Phoenix
Display companies: Autographics, Scranton, Pa. (standees); Iowa Rotocast Plastics, Decorah, Iowa (barrel coolers); Looks Good Industries, Phoenix, Ariz. (posters)
Displays: Standees, barrel coolers, case stacks, posters, static clings, event tent
Key insight: More than half of Southwestern energy drink sales come from Hispanic shoppers.
Solution: Julio César Chávez Bebidas LLC, Phoenix

"When you review as many displays as I do, you really begin to appreciate units that have those little extra touches that catch your eye, attract shoppers and show the brand being displayed in its best light. This corrugated pre-pack has several elements that warrant mention due to the seamless execution and creative touches.

Retailer: Kmart
Location: Washington, DC

Retailer: Kmart
Location: Chicago