Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread
Distribution: Supermarkets Nationwide
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 9/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 36" x 60"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Launch Creative Marketing, Chicago, IL
Design of the Times 2009 Contest Declaration