Floorstands, Freestanding, Aisle Displays

Timbertech launched six new product lines, and this display had to show all of them. Sales personnel on the show floor needed to use the display to communicate the products' benefits to consumers, and the mobile display had to take up a small footprint.

• Tilted shelves holds the paint chip samples, and vertical dividers keep them organized.
• The vacuum-formed base has individual pods that snap in for updating the trends section.

Design Data

• Producer: Innovative Marketing Solutions, Schaumburg, Ill.

"Named after the famous explorer, these Magellan GPS units will help even modern-day adventurers find their next motel or favorite watering hole. Each of the four handheld units is fully available to touch and feel, and each clearly details all of the individual features below the eye-catching graphic panel. The permanent particleboard, metal and glass fixture also has an audio/visual capability for further details once the shopper presses the impossible-to-miss red button. It worked perfectly.

Platypus hydration products had little P-O-P support in the past, so this new display had to operate as a high-quality, freestanding unit to merchandise a wide range of products and highlight the brand. Graphics and colors take their cue from the product packaging.

• Multiple sides and slatgrid panels merchandise a variety of Platypus products.
• Optional side panels change the display from 2-sided to 4-sided, and casters make the display move.

Retailer: Kroger
Location: Little Rock, AR

Retailer: Kmart
Location: Little Rock, AR