"Maybe it's just my personal preference, but I am not a fan of prepacks or floorstands that display products on their side, especially when the ability to make the products upright doesn't require Einstein calculations. In my point of view, if you can't protect and depict your brand name properly and in a consistently favorable method, you really don't care much about the dollars spent to establish that franchise.
Make the corrugated tray a little wider in order to position your products so the Dove name is oriented correctly -- just like on your header and base."