Field Reports

RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium

Brands provide special "retailtainment" activity

Merchandising and marketing highlights from Big Lots' latest 10-K (for the fiscal year ended Feb. 1, 2003)

Merchandising and marketing highlights from Family Dollar's latest 10-K (for the fiscal year ended Aug. 29, 2002)

Merchandising and marketing highlights from Dollar General's latest 10-K (for the fiscal year ended Jan. 31, 2003)

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise