Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.
The exclusive "Tim Burton’s The Nightmare Before Christmas" celebrated the film’s 30th anniversary as part of the retailer’s ongoing partnership with The Walt Disney Co.
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.