Field Reports

The Peruvian Avocado Commission’s Avocados from Peru is running sweepstakes at Lidl and Kroger’s Mariano’s awarding custom Teslas.

J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11.

The sweepstakes at Canadian retailer Sobeys and its Safeway banner awards points for the Scene+ loyalty program.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Kraft Heinz Canada is activating its sponsorship of Team Canada at the 2024 Summer Olympics in Paris with a sweepstakes running at Canadian supermarket chain Loblaws.

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.

Mondelez International is activating its sponsorship of the 2024 Summer Olympics with a dedicated digital flyer at Canadian supermarket chain Metro.

A limited-edition kitchen and houseware collection curated by country music icon Dolly Parton launched exclusively at Dollar General in July.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.