Walmart

General Mills’ Totino’s recently wrapped an account-specific sweepstakes at Walmart that supported the brand's desired positioning as the official snack of gaming.

In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.

The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements.

Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.