Stetson Untamed Display
Client: Coty Inc., New York
Introduction: September 2003
Number of displays: 2,500
Construction: Corrugated with vacuum forming
Distribution: Wal-Mart stores
Producer: Diam International, Woodside, N.Y.
Comments: For Stetson fragrances, this display created a strong masculine appeal. The tall, dark display was accented with rust trays, snakeskin litho and studs along the two sides.