Dove Sensitive Essentials Counter Display
Client: Unilever Home and Personal Care, Greenwich, Conn.
Introduction: November 5, 2003
Dimensions (H x W x D): 2' x 2' x 2'
Weight: 5 lb.
Producer: Array, Los Angeles
Duration: Temporary
Size of Run: 21,000
Comments: At drug accounts Walgreens, CVS and Eckerd, this display earned 85% sell-in. The display hits stores prepacked along with an optional Spanish-language header that can be swapped in.