Walgreens

Client: Whitehall Robins, Madison, N.J.
Products Promoted: ChapStick
Objective: To create a unique display for Walgreens that could attract consumer attention and be easy to refill.
Introduction: June 1999
Number of Displays: 3,000
Construction/Materials: Injection-molded bin, four-color process litho with vacuum-formed lips and expandable styrofoam wrapped product replica
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Retail chain: Walgreens
Marketer: Whitehall-Robins
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This endcap display was designed to serve throughout both the cough/cold and allergy seasons. It eliminated the need for two separate displays.

Client: Eastman Kodak Co.
Producer: Mechtronics Corp.