Abreva Tabletop Display
Product: Abreva
Number of displays: 4,300
P-O-P company: Display Group 21, Bloomfield, N.J.
Distribution: Walgreens Stores
Introduction: March 2003
Duration: Semipermanent
Construction: Litho labels, PETG, plastic extrusion, vacuum-formed plastic
Display set-up: Retail staff
Comments: This extruded plastic display for Abreva was customized specifically for Walgreens' Rx display table, which is intended to increase awareness and sales of specific drug-related items in the high-traffic pharmacy area.