Tyson Brand Solutions

Client: Sara Lee/Douwe Egberts
Product: Duyvis brand nuts and snacks
P-O-P company: The Howard Marlboro Group Worldwide, New York
Introduction: April 1992
Construction: Sheet metal with shelves of metal and wire. Injection-molded dividers and plastic extrusions. Graphics can be inserted into the sheet-metal header.
Comments: The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.

Patent: 4,765,492
Issued: August 23, 1988
Inventors: Fred Howard, New York, NY; Sydney Edson, East Meadow, NY
Assignee: Sara Lee Corp., Winston-Salem, NC
   The main object of this invention is to provide display space which can be selectively configured to accommodate and display packages of different sizes. Also, the invention is designed to provide a configurable knitwear or softwear shelf that has variable spacing of the lengthwise separators and which easily and conveniently assembles with the transverse separators.