Tyson Brand Solutions

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Sara Lee Hosiery, Winston-Salem, N.C.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Size of Run: 13,500
Comments: The goal was to create a jazzy look that would attract kids and parents. The client says there was a 30% increase in sales after the floorstand was introduced at retail.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Sara Lee Canada, Cambridge, Ontario
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec
Size of Run: 1,000
Comments: All of Sara Lee's shoe care products are grouped in this merchandiser. Gravity-feed product chutes make shopping easy and keep the display looking clean and organized.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.