Tyson Brand Solutions

Peapod's 'cyber-merchandising' may help marketers hone promotions

Patent: Des. 417,801
Issued: Dec. 21, 1999
Inventor: Eric Robert, Summerfield, N.C.
Assignee: SSara Lee Corp., Winston-Salem N.C.
The ornamental design for a hosiery display, as shown and described.

An Alphabet Soup of Opportunity in Supermarkets

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.

Product: Sara Lee Deli Meats
Number of displays: 70
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Sara Lee Sandwich Shoppes
Introduction: January 1995
Duration: Permanent
Construction: Polycarbonate, aluminum frame, screen printed
The Sara Lee Sandwich Shoppe awnings are designed to be beacons that help draw consumers to the company's high-quality sandwich shop locations.

Client: Sara Lee Knit Products
P-O-P company: Decision Point Marketing

Client: Sara Lee/Douwe Egberts
Product: Duyvis brand nuts and snacks
P-O-P company: The Howard Marlboro Group Worldwide, New York
Introduction: April 1992
Construction: Sheet metal with shelves of metal and wire. Injection-molded dividers and plastic extrusions. Graphics can be inserted into the sheet-metal header.
Comments: The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.