Tyson Brand Solutions

Brand: Sara Lee's Jimmy D's Breakfast
Key Insight: Once consumers try the product, they are more likely to buy.
Key Activation: Engage moms at multiple touchpoints including digital coupons, in-store demos, "mommy bloggers," microsites and social media.
Description: The Jimmyds.com microsite features The Sun, the brand's advertising spokes-character, as a comic book hero. A freezer cling, at right, mirrors the "comic-inspired" design of the site.

Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations

Client: Sara Lee Food & Beverage Company, Downers Grove, IL
Product(s) Promoted: Sandwich Bread, Buns/Rolls
Distribution: Hy-Vee, Save Mart, Reasors, Raley's
Number of Stores: 60
Production Run Quantity: 38,861
Introduction: 10/1/10
Intended Duration: 3 years (annual graphic refresh)
Dimensions (H x W x D): 72" x 192" x 24"
Weight: 200 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Display Boys, Irvine, CA, CA

Retailer: Publix
Location: Cumming, GA

Client: Sara Lee Food & Beverage Company, Downers Grove, IL
Product(s) Promoted: Earth Grains Eco-Grains Bread
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 6,793
Introduction: 1/1/10
Intended Duration: Permanent
Dimensions (H x W x D): 48" x 12" x 14"
Weight: 26 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2010 Contest Declaration