Jimmy D's Campaign Collateral
Brand: Sara Lee's Jimmy D's Breakfast
Key Insight: Once consumers try the product, they are more likely to buy.
Key Activation: Engage moms at multiple touchpoints including digital coupons, in-store demos, "mommy bloggers," microsites and social media.
Description: The Jimmyds.com microsite features The Sun, the brand's advertising spokes-character, as a comic book hero. A freezer cling, at right, mirrors the "comic-inspired" design of the site.
