Toy "R" Us

Client: Fisher-Price Inc., East Aurora, N.Y.
Introduction: Fall 2003
Producer: Display Systems Inc., Maspeth, N.Y.
The Learn Through Music interactive shelf unit features one toy with a touchscreen and microphone. It holds 36 pieces of software. The unit placed in major mass retailers such as Toys "R" Us, Target and Kmart.

Client: Buena Vista Home Entertainment, Burbank, CA
Introduction: August 29, 2002
Distribution: Sporting/Toy/Pet Stores
Dimensions (H x W x D): 6' x 12' x 4'
Weight: 800 lbs.
Producer: Design Phase Inc., Northbrook, IL

Client: Toys "R" Us, Paramus, NJ
Introduction: January 15, 2003
Distribution: Sporting/Toy/Pet Stores
Dimensions (H x W x D): 75"" x 12' or 16' x 6""
Weight: 310 lbs.
Producer: United Displaycraft, Des Plaines, IL"

Client: Toys R" Us, Paramus, NJ
Introduction: September 1, 2002
Distribution: Sporting/Toy/Pet Stores
Dimensions (H x W x D): 13'6"" x 48"" x 23.5""
Weight: 500 lbs.
Awards: Gold, Design of the Times 2003
Producer: Design Display Group Inc., Carlstadt, NJ"

Client: Toys 'R' Us, Paramus, N.J.
Materials: Injection-molded pockets, plastic, Sintra
Introduction: January 2003
Size of Run: 760
Comments: This display was designed to organize seasonal items into logical shopping areas, such as "Swimming Pools." Graphic
frames enable retailers to change graphics easily when new toys arrive; however, it's difficult for customers to remove those graphics. It includes areas for brochures.
P-O-P Company: United Displaycraft, Des Plaines, Ill.