Staples

VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market

Product: Palm Tungsten and Zire Personal Digital Assistants
P-O-P companies: Rapid Displays, Chicago and Union City, Calif.; Impact Display, New York
Distribution: Mass merchants, office supply stores, electronics stores
Introduction: October 2002
Duration: Semipermanent
Construction: Fabric, paper
Display set-up: Merchandising staff, retail staff
Customized P-O-P materials included banners for endcaps that were used in Staples stores.