Staples

Product: The Wall Street Journal Interactive Edition
Number of displays: 1,700
P-O-P companies: Brandesign (packaging and creative design) Monroe Township, N.J.; Inland Paperboard and Packaging (manufacture), Hackensack, N.J.
Distribution: Staples stores nationwide
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Client: BIC Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Marketing Objective: To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.

Client: Hewlett-Packard, Vancouver, Wash.
Products promoted: Inkjet cartridges
Category management strategy: The goal is to keep all product on the selling floor and cut shrinkage losses to zero.
Retailer: Staples, Westborough, Mass.
P-O-P company: Beeline Group Inc., Newark, Calif.
Number of displays: 700
Date of introduction: January 1998

A Report on the Office Supply Channel

Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word