Sears

Client: Sears Roebuck & Co., Huffman Estates, Ill.
Size of Run: 700
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Entertainment: Home Entertainment - Non-Interactive, Non-Motion, Non-Illuminated
Comments: Reinforcing Sears' commitment to offering the latest in electronic technology, this display communicates brands, promotions and technologies using backlit interchangeable graphics and product literature.

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: Computer processor
Objective: To penetrate Office Depot and Sears stores with a merchandising system that is located in the heart of their desktop computer area. These retail environments were challenging due to the limited store space devoted to PCs and the various department layouts.
Introduction: Spring 2000
Number of Displays: 700

Client: Sears Roebuck and Co., Hoffman Estates, Ill.
Distribution: Sears electronic departments
Size of Run: 900
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Personal Telecommunications
Objectives: The client wanted a display that would exhibit the department's complete line of radar detectors, CBs and scanners. It also needed to communicate to the customer the features, brand name, price and model number of each product. The unit was designed to last for a three-year period.

Client: Sunbeam Corp.
Producer: Core Merchandising Ltd.
Comments: This permanent merchandising sytem was designed to display a large assortment of products. The center metal grid can hold shelves or slatwall hooks to maximize its versatility to the retailer. Optional side baskets can hold additional products. The unit obtained a two-year commitment at Sears, Montgomery Wards and Sterns.

Frank Mayer & Associates Inc.
Nintendo of America Inc.
Comments: Sears, Babbages and Electronic Boutique are among the retailers using this display to introduce the new Color Game Boy to the marketplace. The incorporation of illumination in the powder-coated metal display serves to further highlight the game's color capabilities and animated graphics. A specially designed game cartridge can be used to demonstrate the variety of new games available, while other cartridges allow consumers to play an actual game.