Sam’s Club tied in to Procter & Gamble’s April 25 brandSaver FSI event by emphasizing its month-long bulk-purchase incentive program while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program.
ShopRite tied in to Procter & Gamble's April 25 brandSaver drop with a "Surprise From Mom" feature in its April 23/25 circular promising Price Plus Club loyalty cardholders $10 off a future receipt with the purchase of $40 worth of P&G SKUs.