Procter & Gamble

ShopRite tied in to Procter & Gamble's April 25 brandSaver drop with a "Surprise From Mom" feature in its April 23/25 circular promising Price Plus Club loyalty cardholders $10 off a future receipt with the purchase of $40 worth of P&G SKUs.

H-E-B tied in to Procter & Gamble’s April 25 brandSaver FSI event with a full-page feature in its April 28 circular activating its “Savings Roundup” promotion and dangling $5 off non-P&G items to shoppers who spend $25 on P&G products in a single trip through May 11.

Meijer tied in to Procter & Gamble’s April 25 brandSaver FSI event with a full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty products.

Walgreens and Procter & Gamble used two features in the drug chain’s April 25 circular to communicate a Register Rewards offer that ties in to the manufacturer’s May brandSaver FSI event.

BJ’s Wholesale Club tied in to Procter & Gamble’s April 25 brandSaver FSI event by kicking off a month-long bulk-purchase incentive, promising members a $15 BJ’s gift card with single purchases of $50 worth of participating P&G product, on April 27.

Target unofficially tied in to Procter & Gamble's April 25 brandSaver event with a front-page feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible personal or hair care SKUs from brands including P&G's Pantene, Gillette, Native and Crest.

CVS Pharmacy tied in to Procter & Gamble’s April 25 brandSaver FSI event by including multiple brands in its “Women’s Wellness Event,” which runs for a week.