Ahold Delhaize’s Giant Food and Stop & Shop chains tied in to Procter & Gamble’s March 28 brandSaver FSI event by offering loyalty cardholders $5 off the purchase of two participating SKUs from brands including Gain, Cascade and Downy.
Albertsons Companies chains including its namesake, Safeway, Jewel-Osco and Vons tied in to Procter & Gamble’s March 28 brandSaver FSI event with a “Spring into clean with favorite household essentials” leaderboard ad.
Target unofficially tied in to Procter & Gamble's March 28 brandSaver event with a feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible personal care or beauty SKUs from brands including Pantene, Gillette and Native.
Rite Aid tied in to Procter & Gamble’s March 28 brandSaver FSI event with a feature in its concurrent circular promising loyalty cardholders $10 in wellness+ BonusCash with purchase of $30 worth of participating SKUs.
CVS Pharmacy tied in to Procter & Gamble’s March 28 brandSaver FSI event by including a slew of brands in its annual pre-Easter, Spring-themed $10 cash card incentive.