Procter & Gamble

A past look at the unresolved future of retail marketing

Patent: Des. 360,090
Issued: July 11, 1995
Inventors: Robert Raebel, Glenview; William Buescher, Lombard; and James Lauro, Bartlett, all of Ill.
Assignee: Brown and Williamson Tobacco Corp., Louisville, Ky.
The ornamental design for a product display case, as shown.

Client: The Procter & Gamble Co.
Producer: The Dyment Co.; Erlanger, Ky.
Category: Paperboard Pre-Pack Floorstand
Comments: The display uses an injection-molded plastic wheel/axle assembly with a special silicone lubricant. The wheels, located at the lower back end, help stabilize the unit, extend its life and allow portability. A die-cut handle provides easy handling. The display ships to retailers fully assembled with pre-packed design with inner packing.

Client: The Procter & Gamble Co.
Producer: Design Productions; Upper Saddle River, N.J.
Category: Injection-Molded Plastic Wall Unit

Client: The Procter & Gamble Co.
Producer: Rand Display; Englewood Cliffs, N.J.
Category: Injection-Molded Plastic Sign
Comments: The bright blue Aleve labels are mounted to the blue-tinted edgelit acrylic. Each wing is attached to a pivot hinge that keeps the sign from breaking off if it is bumped and returns it back to its correct position.

Client: Procter & Gamble Co.
Product: Olay Body Wash with Sponge Prepack
P-O-P company: The Dyment Co., Erlanger, Ky.
Construction: Litho-mounted on E-flute board; die-cut, folded and glued; special corrugated inner formers glued in place
Introduction: June 1994

Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities

Client: Procter & Gamble Cosmetic and Fragrance Products
Product: Max Factor cosmetics
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores and mass merchants
Construction: Injection-molded base and sign holders; labled, vacuum-formed inserts; chipboard header with four-color process litho-laminated sheet
Introduction: February 1994