Procter & Gamble

Exclusive data from Information Resources identifies the most display-driven categories

Client: Hamilton Beach/Procter-Silex Inc.
P-O-P company: DCI Marketing

Client: Gillette Co.
P-O-P company: Stone Container

Client: The Gillette Co.
Producer: Henschel-Steinau Inc.
Category: Paperboard: Prepack floorstand
Comments: A Canadian version of the U.S. display, it cost 33 percent less yet displays 33 percent more product. The design solution was to replace the original's expensive plastic base with a corrugated, photographic duplicate. Plastic hangers secure trays onto the paperboard display area.

Products: Cuprinol Group, a division of Sherwin-Williams Co., wood stains, preservatives and sealers
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Hardware stores and home centers
Introduction: February 1994
Duration: Permanent
Construction: Vinyl-reinforced polyethylene (cabinet); stained wood (roofing); injection-molded plastic (logo header); heavy-duty acrylic (brochure holders)

Client: Procter & Gamble Co.
Producer: Design Productions
Category: Multiple Materials: Multiple configurations
Comments: The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint. The shapes and colors evoke the sun and surf, reinforcing the product's image.

Bain de Soleil Units Appeal to More Retailers

Client: Procter & Gamble Co.
Product: Max Factor Restage cosmetics
P-O-P company: Henschel-Steinau Inc.
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded frame with gold detail line; vacuum-formed product inserts; labels and headers with four-color printing and UV varnish; labels and trays hot stamped with logo
Introduction: May 1993