Procter & Gamble

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding, Aisle, Shipper or Pallet (Temporary)
Producer: Promo Edge, Division of Menasha Corp., Mequon, Wis.
Client: Sherwin-Williams
Objective: To sell the core product features and characteristics of Krylon brand spraypaint and give consumers new project suggestions and reasons to make a purchase. This display program fostered additional sales of Krylon's main colors as well as provided a platform for the increased sales of new colors.

Retail Channel: Decor & Hardware Stores
Display Type: Permanent Signage
Campaign: Minwax Water-Based Stain Warehouse Door
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Oral-B Self-Standing Display
Marketer: Gillette
Producer: ARMO, Mexico City
This display was designed for easy assembly using just Christmas tree joiners and double-sided foam tape. The structure featured a powder coated 1 -inch-square tube for resistance and structure. To make the display lightweight, each side is screenprinted styrene and the header and footer are screenprinted corrugated plastic board.

Retail Channel: Mass Merchants
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: Cover Girl's Brave New World
Marketer: Procter & Gamble
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Pert In-Store Demo Display
Marketer: Procter & Gamble
Producer: Prestige Display & Packaging, Fairfield, Ohio
The display was designed around a successful series of commercials. It helped tie print media and broadcast media together while reinforcing the brand awareness to consumers at a retail level.

Retail Channel: Home Decor & Hardware Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: H&C Concrete Stain Aisle Violator
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Client: Procter & Gamble, Cincinnati
Producer: Rand Display Inc., Teaneck, N.J.
Comments: The bright red color and large graphics on the header, along with the distinctive Pringles logo and familiar slogan, improved the visibility of the product. The display provides for better stocking and product presentation and allows for flexibility to shelve various packages.

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.