PepsiCo./Frito-Lay

Frito-Lay Snag-a-Bag Fun Center
Mechtronics

Product: Quaker Oats Co. Gatorade sports drink
Number of displays: 15,000
P-O-P company: Pride Container Corp., Chicago
Distribution: Convenience stores and gas stations
Introduction: May 1993
Duration: Semi-permanent
Construction: Corrugated with 12-point, four-color process litho
Quaker Oats is hoping its Michael Jordan standee will lead to slam-dunk sales of its Gatorade sports drink.

Client: Pepsico
Producer: Stout Marketing

Products: Pepsi, Diet Pepsi, Caffeine-free Pepsi, Caffeine-free Diet Pepsi, Crystal Pepsi, Diet Crystal Pepsi, Mountain Dew and Diet Mountain Dew
Number of displays: 1,000 pole toppers; 1,000 floorstands
P-O-P companies: Tracy-Locke, Dallas (design); Great Northern Display Group, Racine, Wis. (manufacture)
Distribution: Supermarkets
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
A display for Pepsi's Cube, a newly configured 24-pack, shows how easy it is to fit The Cube in a refrigerator.

Cannon Equipment Co.
Target Stores
Metal/Wire: Fixtures

Pepsi Express Lane Merchandiser II
Masterack

Type: Standee
Product: Diet Pepsi
Client: Pepsi-Cola Co.
P-O-P company: Great Northern Corp., Racine, Wis.
Construction: All litho mounted to corrugated cardboard; piano shroud made of black chipboard
Introduction: June 1992
Comments: The display was used not only as a display, but also as a photographer's background unit for in-store promotional events.