PepsiCo./Frito-Lay

Client: Pepsi-Cola Co., Purchase, N.Y.
Producer: The Display Connection Inc., Moonachie, N.J.
Comments: This supermarket display plays up Pepsi's NASCAR program and is a replica of driver Jeff Gordon's car. Since it's also a children's bedframe, it can be used as a giveaway item during the promotion.

Client: PepsiCo Inc., Purchase, N.Y.
Introduction: February 2003
Number of displays: 1,000
Construction: Litho mounted to B-flute corrugate, audio
Distribution: Supermarkets nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: At the push of a button, located on a separate corrugated unit above the corrugated TV display, this display plays a 10-second audio message explaining Pepsi's Super Bowl promotion. The display also promotes Pepsi's commemorative Super Bowl cans.