PepsiCo

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

Baja Blast campaign sends consumers to stores, while the brand also collaborates with Rawlings.

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.