PepsiCo to Acquire Prebiotic Soda Brand Poppi Get the details on PepsiCo's proposed acquisition of the popular brand that first garnered attention on ABC's "Shark Tank" in 2018. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. P-O-P Spotlight: Brands Promote Sweepstakes We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. Activia's Sweepstakes at Loblaws Promotes Gut Health Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. Kroger, Brand Partners Offer 'Return to School' Savings Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break. PepsiCo's Data Platform Highlights Consumer Shifts, Category Growth Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention. Frito-Lay 'Mores Smiles with Every Bite' Pallet Display Havoc 'Crunch Into Chaos' Floorstand PepsiCo 'Don't Forget the Chips and Sips' Spectacular 1 2 3 4 5 Next Last
