PepsiCo

Client: PepsiCo, Purchase, N.Y.
Introduction: December 2003
Number of displays: 750
Distribution: Restaurants and supermarkets in Houston area
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: Towel banners and waitstaff aprons help leverage Pepsi as the drink of the Super Bowl. The aprons are made of terry cloth and have two pockets in front.

Client: PepsiCo, Purchase, N.Y.
Introduction: January 2003
Number of displays: 2,500
Distribution: National supermarkets and c-stores
P-O-P company: United Displaycraft, Des Plaines, Ill.

Entertainment tie-ins may generate more buzz than sales

Client: PepsiCo, Purchase, N.Y.
Introduction: October 2002
Number of displays: 150
Distribution: Football stadiums
P-O-P company: United Displaycraft, Des Plaines, Ill.
Comments: A Super Bowl sideline cart gives Gatorade television exposure that reinforces its in-store presence. Other carts have been produced for regular season NFL games and NCAA games.

Client: PepsiCo, Purchase, N.Y.
Introduction: December 2003
Number of displays: 750
Distribution: Restaurants and supermarkets in Houston area
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: Towel banners and waitstaff aprons help leverage Pepsi as the drink of the Super Bowl. Dowels and strings are used to hang the banners.