Nielsen

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

From Progressive Grocer, May 18:

TerraCycle’s Loop leads the charge as brands, retailers and consumers 
all express a desire to reduce packaging waste

From Retail Leader, Nov. 10:

Field Agent app uses shoppers to measure compliance, but questions remain on best way to validate execution

Drugstore chains are putting private-label products on center stage at the expense of national brand