The in-store display had to match the brand's out-of-store campaign with a tool chest design, targeting blue collar shoppers. The client's shopper marketing data pointed to customers buying the headache powder for bad headaches as opposed to every day pain, so tying in the fast pain relief message was key.
- Multiple components can be configured for flexible display design as needed. The display can be broken down and hung on a shelf or placed on a counter top, or used as a floorstand.
