Kraft Heinz

Product: Nabisco snacks
Number of displays: 16,000
P-O-P companies: Scott W. Baker Associates (design), Wayzata, Minn.; Tim-Bar Corp. (manufacture), Englewood Cliffs, N.J.
Distribution: Supermarkets and mass merchants
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Client: Nabisco
Producer: F.O. Phoenix/Conocraft, McAfee, N.J.
Category: Metal/Wire - Confectionery/Snacks
Intended Length of Use: 1 year
Production Run: 2,600
Unit Cost Range: $100-$250

Client: Kraft Foods
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Client: Kraft Foods Inc.
P-O-P company: DisplayOne, Menasha Corp., Menomonee Falls, Wis.

Client: Kraft Foods Inc.
P-O-P company: Conocraft, McAfee, N.J.

Client: Nabisco Inc.
P-O-P company: Oxford Innovations Div. of Tim-Bar Corp., Hanover, Pa.