Kraft Heinz

Product: Single-serve snacks
Number of displays: 25,000
P-O-P company: Clarion Promotion, Greenwich, Conn.
Distribution: Convenience stores
Introduction: June 1995
Duration: Promotional
Construction: Corrugated
Read the clever header card carefully. While it draws a link between the purchase of a Nabisco single pack and a fountain drink and the chance to enter the contest, no purchase was necessary for contest entrants.

Client: Market Growth Resources
P-O-P company: Thomson-Leeds Co., New York

Client: Nabisco Brands Inc.
P-O-P company: Shannen Promotions Inc., New York

Product: Kraft Foods Kool-Aid
Number of displays: 8,000
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Distribution: Supermarkets
Introduction: March 1995
Duration: Semipermanent
Construction: Telescoping steel tube center support; injection-molded polystyrene trays and base; litho-mounted and die-cut corrugated corner columns and header
The 1995 version of Kool-Aid's Jumbo Tower was redesigned to accomodate a new product launch: Island Twists.