Kraft Heinz

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations. Division of Tim-Bar Corp., Hanover, Pa.
Marketing Objective: The 1996 Holiday House was designed to increase consumer takeaway during a key consumption time period. Sales were up 12 percent in stores that had both the Holiday House and end aisle displays. The cookie and cracker category turns were 8 percent faster in stores that had the Holiday House.

Client: Kraft Foods, White Plains, N.Y.
P-O-P Company: Inland Paper-board and Packaging Inc., Indianapolis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This display was designed to market assorted Kool-Aid flavors in a multiple pack. The unit had to ship 126 multi-packs, be prepacked and be easy to set up at retail. Every sales goal for this display was exceeded -- all units produced were sold and shipped. Because of this success, a second variety multi-pack was also introduced.

Client: Kraft Foods Inc., Glenview, Ill.
P-O-P Company: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Containerized and Processed Foods

Client: Nabisco Inc., Parsippany, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Pet Food and Accessories

Client: Nabisco Inc., East Hanover, N.J.
P-O-P Company: Conocraft - Division of Creative Solutions Group, McAfee, N.J.
Division: Temporary, Snacks, Cookies and Crackers

Client: Kraft Foods, White Plains, N.Y.
P-O-P Company: Inland Paperboard and Packaging Inc., Indianapolis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: Special pre-attached top and bottom riser cards on this display create a 3-D effect reproducing key images from the client's "Tang Orangutang" television commercials.

Client: Kraft Foods Inc., Rye Brook, N.Y.
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes

Client: Nabisco Inc., Winston-Salem, N.C.
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Division: Permanent, Containerized and Processed Foods

Candy and Snack Merchandising Explode at the Point-of-Sale

Marketer: Nabisco Inc., Parsippany, N.J.
Objective: To develop a perimeter display placement strategy that was incremental to the usual display placement in the cookie and cracker aisle.
Number of Displays: 4,500
Construction: Slotted metal tubing frames; die-cut Coroplast panels; powder coated and screen printed mitered base with black bumper and levelers; sheet metal shelves and knife brackets; extruded price channels with double-sided tape; wire grid side panels
Introduced: January 1997