Kraft Heinz

Client: Nabisco Inc., Parsippany, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Pet Food and Accessories

Client: Nabisco Inc., East Hanover, N.J.
P-O-P Company: Conocraft - Division of Creative Solutions Group, McAfee, N.J.
Division: Temporary, Snacks, Cookies and Crackers

Candy and Snack Merchandising Explode at the Point-of-Sale

Marketer: Nabisco Inc., Parsippany, N.J.
Objective: To develop a perimeter display placement strategy that was incremental to the usual display placement in the cookie and cracker aisle.
Number of Displays: 4,500
Construction: Slotted metal tubing frames; die-cut Coroplast panels; powder coated and screen printed mitered base with black bumper and levelers; sheet metal shelves and knife brackets; extruded price channels with double-sided tape; wire grid side panels
Introduced: January 1997

Product: Nabisco snacks
Number of displays: 16,000
P-O-P companies: Scott W. Baker Associates (design), Wayzata, Minn.; Tim-Bar Corp. (manufacture), Englewood Cliffs, N.J.
Distribution: Supermarkets and mass merchants
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Client: Nabisco
Producer: F.O. Phoenix/Conocraft, McAfee, N.J.
Category: Metal/Wire - Confectionery/Snacks
Intended Length of Use: 1 year
Production Run: 2,600
Unit Cost Range: $100-$250