Kraft Heinz

Client: Nabisco USFG Merchandising Dept., Parsippany, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Marketing Objective: The client wanted to re-engineer its standard unit to make it easier to set up, to be more cost-effective and to hold 18 cases of product on pegs and 14-1/2 cases in the dump bin.

Client: Kraft Foods Inc., Glenview, Ill.
Product Promoted: Jell-O gelatin
Objective: To gain consumer awareness of the free offer for a NASCAR mold with the purchase of four packages of Jell-O gelatin.
Introduction: May 1998
Producer: Conocraft, McAfee, N.J.

Patent: Des. 406,706
Issued: March 16, 1999
Inventors: Michael R. Samborn, Atlanta; William Randolph Dudley Jr., Lawrenceville, both of Ga.
Assignee: Kraft Foods Inc., Northfield, Ill.
The ornamental design for a countertop display structure for a food dispensing area, as shown.

Client: Nabisco/The Planters Co., East Hanover, N.J.
Distribution: Supermarkets
Size of Run: 10,000
Producer: U.S. Display Group, Newark, NJ
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To create awareness for the "Win a Chevy" promotion and stimulate purchases of the product. The display had to set up quickly and easily.

Client: Kraft Foods, Beverage Division, Rye Brook, N.Y.
Product Promoted: Kool-Aid
Objective: To create a Kool-Aid display that stocks 33 percent more product than previous versions in a slightly larger footprint -- just 10 percent more space.
Introduction: February 1998
Construction/Materials: Injection-molded styrene, corrugated panels, metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Kraft Foods, Beverage Division, Rye Brook, N.Y.
Products Promoted: Crystal Light 8- and 12-quart canisters
Objective: To create a display that stocks 25 percent more product than previous versions in just a slightly larger footprint and to create graphics that dramatically highlight the product's benefits.
Introduction: February 1998
Construction/Materials: Injection-molded styrene, corrugated panels, metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Conocraft A Creative Solutions Group Co.
Nabisco Biscuit Co.

Product: Cookies and crackers for kids
P-O-P companies: East-West Creative Inc. (design), New York; Tim-Bar Metro/Oxford Innovations (production), Englewood Cliffs, N.J.
Distribution: Supermarkets
Introduction: August 1998
Duration: Temporary
Construction: Corrugated
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.