Kimberly-Clark Corp.

Patent: 5,971,169
Issued: Oct. 26, 1999
Inventors: Henry C. Orr; Eric Ludewig, both of Syracuse, N.Y.; Donald Crispin, North Syracuse, N.Y.; Robert K. Scherzer; James Dokoupil, both of Liverpool, N.Y.
Assignee: The Croydon Co., Liverpool, N.Y.

Product: Weekday Weekend Wedgwood premium casual dinnerware
Number of displays: 100
P-O-P companies: Adcock-Clayton, London, England; Geron Associates Ltd., Markham, Ontario, Canada
Distribution: Canadian retailers with Wedgwood showrooms
Introduction: April 1999
Duration: Permanent
Construction: Wood
Display set-up: Field and retail staffs

Client: Best Buy, Eden Prairie, Minn.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs
Size of Run: 100
Objective: To create an easily repositioned fixture to merchandise newly released CD titles in a minimum amount of floor space. By placing the unit in strategic locations, the intent is to attract customers not destined for the music department. The tower's quick-change sign channels allow a graphic tie-in with the artists featured and promotions from other media.

Client: Malone Advertising, Akron, Ohio
P-O-P Company: G.F.A. Inc., Fenton, Mo.
Division: Temporary, Paper Goods and Soap
Comments: This display reminds consumers of the change of seasons, increased exposure to other school children and the need for the Kleenex product. The cartoon school bus includes a voice module, flashing lights and a moving stop sign erected above a 64-inch pallet of product.

Client: Kimberly-Clark Corp.
Producer: Malone Advertising Inc., Akron, Ohio
Category: Plastics - Grocery Products - Non-Food
Intended Length of Use: 1 month
Production Run: 80
Unit Cost Range: More than $250
Comments: The vacuum-formed nose captured customers' attention while a continuous-loop sound box provided a brief brand message. A base wrap included the retailer's logo.

Product: Women's apparel
Number of displays: 653
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Distribution: J.C. Penney stores
Introduction: May 1993
Duration: Temporary
Construction: Screen-printed, black-centered Fome-Cor
J.C. Penney teamed up with Nike to support a promotion featuring Lyn St. James, the first woman to be voted Indy 500 Rookie of the Year in 1992. This promotion tied in with Penney's Spirit of the American Woman theme.

Product: Kimberly-Clark Corp. Huggies diapers
Distribution: Grocery stores, drug stores, mass merchants and toy stores
Introduction: November 1992
Duration: Promotional
Construction: Corrugated
A 48-count, nearpack display for Huggies provides consumers with "Richard Scarry's Best ABC Video" free with the purchase of one jumbo bag or two convenience packs of the diapers.

Patent: 5,115,623
Issued: May 26, 1992
Inventor: Erik Ahlberg, Stockholm, Sweden
Assignee: ODC Exhibit Systems Ltd., British Columbia, Canada