Johnson & Johnson

Client: Johnson & Johnson Personal Products Co., Skillman, N.J.
Comments: A wide variety of colors and textured materials used in this floorstand combined to highlight the tactile advantages of the Reach Squeeze toothbrush. The display invites consumers to squeeze the handle of a sample toothbrush to understand the product's benefits.
Introduction: July 2001 Size of Run: 2,500
Construction/Materials: Injection-molded trays, litho-mounted foamboard, corrugate, SBS, and single-face wave flute
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: The slim profile of this "outpost" display greatly increased placement options, as retailers could hang it from an available rack wherever they had room. Large spaces for each compartment helped to prevent shadowing of the product and increased accessibility.
Introduction: November 2001
Size of Run: 1,500
Construction/Materials: Two-color direct printing, SBS, corrugate
P-O-P company: Smurfit-Stone Display Group, Cincinnati

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Client: Johnson & Johnson Consumer Products Co., Skillman, N.J.
Distribution: Mass merchants and chain drugstores
Size of Run: 2,500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: To present a new product on a self-contained display unit, which is compact in size and can be placed in alternate locations in a store.

Client: Johnson & Johnson
Product: Micatin Antifungal Foot Spray
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Mass merchants, supermarkets, drugstores
Construction/Processes: One-color UV-coated 200-pound corrugated with five-color process UV-coated label mounted to riser, five-color UV-coated 20-point SBS graphic attached to tray, shipped assembled
Introduction: March 1996

Type: Floorstand/power wing
Product: Reach Advanced Design toothbrushes
Client: Johnson & Johnson Consumer Products Inc.
P-O-P company: Dimensional Merchandising Inc., Livingston, N.J.
Construction: Bleached white corrugated cardboard; high-impact styrene; three-color oil-base printing
Introduction: January 1992
Comments: Through the use of vacuum-formed inserts, the product was easily prepacked, highly visible and easily removed. Due to placement of copy, an area riser card was not needed.