Johnson & Johnson

Merchandising and marketing highlights from 99 Cents Only's latest 10-K report (for year ended Dec. 31, 2002)

Client: Johnson & Johnson, New Brunswick, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Comments: This floorstand attempts to emulate and reinforce the fun and excitement of the Foam Blaster soaps designed for kids.

Client: Johnson & Johnson, Skillman, N.J.
Comments: Designed to help introduce the Kids Care line, this power wing consolidates all the products in one location for easy comparison.
Introduction: September 2001
Size of Run: 1,200
Construction/Materials: Injection-molded plastic, litho-printed header
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: Johnson & Johnson Personal Products Co., Skillman, N.J.
Comments: A wide variety of colors and textured materials used in this floorstand combined to highlight the tactile advantages of the Reach Squeeze toothbrush. The display invites consumers to squeeze the handle of a sample toothbrush to understand the product's benefits.
Introduction: July 2001 Size of Run: 2,500
Construction/Materials: Injection-molded trays, litho-mounted foamboard, corrugate, SBS, and single-face wave flute
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: The slim profile of this "outpost" display greatly increased placement options, as retailers could hang it from an available rack wherever they had room. Large spaces for each compartment helped to prevent shadowing of the product and increased accessibility.
Introduction: November 2001
Size of Run: 1,500
Construction/Materials: Two-color direct printing, SBS, corrugate
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: Clear trays were used on this countertop display to give the appearance that the products were floating over the graphic panel sealed to the tray bottom. The graphics and color scheme were chosen to emphasize that the skincare products are soy-based.
Introduction: May 2001
Size of Run: 8,000
Construction/Materials: Vacuum-formed polystyrene trays, four-color process printing, foamboard riser, acetate brochure pocket

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