Instacart

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.

Peacock Premium is now available for free to all Instacart+ subscription members in the U.S.

Recent retail news includes Instacart offering speedy delivery on sports accessories and apparel, and Home Depot aiming to get a greater share of the pro market with its latest acquisition.

Chomps, Liquid Death and Poppi are among the first brands leveraging Instacart's new and improved discovery tools that help showcase the best of their product catalog to Instacart’s retailer network.

The seven-store IGA grocer will replace a majority of its traditional shopping carts with AI-powered Caper Carts over the coming months.