Hershey

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday Favourites
Marketer: Cadbury Beverages Canada Inc.
Producer: Vectra Marketing Group Inc., Richmond Hill, Ontario
This display was designed to motivate consumer impulse purchases and drive incremental sales. The ease of assembly of the five-piece die-cut display provided the opportunity to boost display activity in all major chains across Canada.

Client: Hershey Chocolate U.S.A., Hershey, Pa.
Product Promoted: Hershey Kisses
Objective: The packaging for the candy dispenser was designed to let the consumer see the product. It is printed with animated candies to follow the product theme.
Introduction: July 1999
Number of Displays: 151,000
Construction/Materials: Six colors printed on combined board with shrinkwrap
P-O-P Company: Triangle Display Group, Philadelphia

Client: Hershey Foods Corp., Hershey, Pa.
Distribution: Convenience stores, supermarkets and mass merchants
Size of Run: 7,500
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: The gas pump display with NASCAR graphics ties in the promotional Reese's Miniatures Hot Wheels Cane with number "94" Reese's Racing sponsored car to generate sales of the candy.

Client: Hershey North America, Hershey, Pa.
Products Promoted: Godzilla-themed Hershey products
P-O-P Company: Chesapeake Display and Packaging Inc., Winston-Salem, N.C.
Objective: To design a program of exciting and effective P-O-P along with a consumer promotion that would contribute to the successful sales of Godzilla-themed Hershey products. Also, to provide a variety of display options for all retailers and increase the quantity of the client's products in each store.

Client: Hershey Foods, Hershey, Pa.
Product Promoted: Twizzlers
Objective: To build brand awareness for Twizzlers by linking it to baseball with a colorful Twizzlers character. In addition, the standee served as a cost-effective, in-store anchor for consumer promotions including "The Players' Choice" sweepstakes.
Introduction: March 1998
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

Oxford Innovations Div. of Tim-Bar Corp.
Hershey Foods Corp.
Comments: The unique structure of this design brought together three different trays of items that could be assembled as one floor display, or could be broken up into individual shelf or counter units.

Client: Pepsi-Cola, Somers, N.Y.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To increase Pepsi product sales. This P-O-P was a tie-in with Hershey and Doritos to present a Halloween Party theme retro to the '60s look. Designed to be flexible, it is two-sided and can be set up as a 6-foot by 10-foot walk-through house or as two units, a 10-foot-wide aisle spanner and a 6-foot-wide lobby display.