Hershey

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce a new product line extension with high volume retail placement. Needed to have visual impact, be cost effective and be easy to assemble.
Construction: Corrugated board, lithographic printing
Introduced: December 1996
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Marketer: Hershey Chocolate U.S.A., Hershey, Pa.
Objective: To achieve a high-visibility secondary placement in supermarkets.
Number of Displays: 5,000
Construction: The shipper is direct printed three colors on 200-pound B-flute bleached white with a four color litho label header. The base is direct printed three colors on 200-pound B-flute bleached white
Introduced: May 1997
Producer: McLean Packaging Corp., Philadelphia

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce Hershey Kisses in Eastern European countries, and to continue awareness program and stimulate purchases of Hershey Kisses in Russia.
Number of Displays: 5,000 -- 2,500 Creamy and 2,500 Almond
Construction: 0.2 mm PVC sealed with masonite bottom, non-inflatable Hershey's tag printed on one-ply heavy duty PVC attached to inflatable
Introduced: August 1997
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Marketer: Hershey North America, Hershey, Pa.
Objective: To develop impactful P-O-P tie-ins with the movie debut. To increase the quantities of product in-store with versatile displays for different products.
Construction: Direct print, preprint and 4 CP litho laminated on B- and E-flute corrugated. Die cut, glue and foam tape to assemble and Kraft tubes and metal S-hooks provided for in-store assembly
Introduced: April 1997
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Clarion Promotion A Fresh Perspective
A & W Most Wanted
Cadbury Beverages

Client: Hershey Chocolate USA
P-O-P company: Taurus Packaging & Display Corp., Cherry Hill, N.J.