Hershey

Client: Cadbury Adams USA, Parsippany, N.J.
Introduction: October 2003
Size of run: 21,675
Materials/processes used: Corrugated, four-color process litho label
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Merchandised two brands in a minimal amount of counter space.

Client: Hershey Foods, Hershey, Pa.
Introduction: September 2002
Number of displays: 20,000
Construction: Flexo-printed e flute and b flute corrugated
Distribution: Convenience stores and supermarkets
P-O-P company: Menasha Display Group, Philadelphia
Comments: Sales increased by 20% thanks to this holiday-themed Kit Kat floor display. The display supported Hershey's limited edition, seasonal offering of the Kit Kat White and Dark bars.

Client: Hershey Foods, Hershey, Pa.
Introduction: September 2002
Number of displays: 35,000 (floorstand), 16,700 (power wing)
Construction: Litho-printed e flute and b flute corrugated
Distribution: Convenience stores and supermarkets
P-O-P company: Menasha Display Group, Philadelphia

Client: Hershey Foods Corp., Hershey, PA
Introduction: July 12, 2002
Distribution: Convenience Stores
Dimensions (H x W x D): 1' x 1' x 1'
Weight: 4 lbs.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC

Retailer: Stop & Shop

This display gained prominent space at the end of the promotional aisle along the back perimeter of at least several stores. The header communicated an in-pack instant-win game delivering a grand-prize Sony Playstation 2 and 2,500 additional prizes of videogames. It also included a tearpad offering entry forms for a second-chance sweepstakes.