Hershey

Client: Cadbury Adams USA, Parsippany, N.J.
Introduction: November 2003
Size of run: 10,000
Materials/processes used: Injection-molded tinted crystal styrene, hotstampings, litho-mounted foamboard header
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Plastic curves on the side of this countertop unit help reinforce the Hall's "vapor action."

Sugar-free and diet candies are leading the charge of new candy product introductions. An increase in extreme flavors, novelty candies and licensing tie-ins are also adding to the booming confection biz.

Client: Cadbury Adams USA, Parsippany, N.J.
Introduction: October 2003
Size of run: 21,675
Materials/processes used: Corrugated, four-color process litho label
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Merchandised two brands in a minimal amount of counter space.

Client: Hershey Foods, Hershey, Pa.
Introduction: September 2002
Number of displays: 20,000
Construction: Flexo-printed e flute and b flute corrugated
Distribution: Convenience stores and supermarkets
P-O-P company: Menasha Display Group, Philadelphia
Comments: Sales increased by 20% thanks to this holiday-themed Kit Kat floor display. The display supported Hershey's limited edition, seasonal offering of the Kit Kat White and Dark bars.

Client: Hershey Foods, Hershey, Pa.
Introduction: September 2002
Number of displays: 35,000 (floorstand), 16,700 (power wing)
Construction: Litho-printed e flute and b flute corrugated
Distribution: Convenience stores and supermarkets
P-O-P company: Menasha Display Group, Philadelphia