GlaxoSmithKline

Client: GlaxoSmithKline Consumer Healthcare, Moon Township, PA
Product(s) Promoted: BC Headache Powder
Distribution: Southeast US Food Retailers (Kroger, Associated Grocers, Food Lion, etc.)
Number of Stores: 15,000
Production Run Quantity: 15,000
Introduction: 10/1/07
Intended Duration: 2 weeks
Dimensions (H x W x D): 57" x 14" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $101-$150 (includes product)

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Nasal strips 14 pack
Distribution: Walmart, Target, Kmart
Production Run Quantity: 3,500
Introduction: 10/10/07
Intended Duration: 1-2 months
Dimensions (H x W x D): 10" x 30" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 30- and 45-count Tablets
Distribution: National Accounts
Production Run Quantity: 53,000
Introduction: 2/2/08
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 14" x 18"
Weight: 4 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration