GlaxoSmithKline

Product: Breathe Right nasal strips
P-O-P companies: Reynolds Guyer Designers Inc. (display), St. Paul, Minn.; ABZ Inc. (graphics), Minneapolis
Distribution: Pharmacies, supermarkets, sporting goods stores, c-stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated (display)
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.

Patent: 5,353,714
Issued: Oct. 11, 1994
Inventor: Stephen N. Hardy, Copely, Ohio
Assignee: RTC Industries Inc., Chicago

Client: SmithKline Beecham Consumer Brands
Producer: Henschel-Steinau Inc.
Category: Injection-molded Plastic: Floorstand
Comments: Retailers can set up this 6-foot-tall, proportional enlargement of a toothbrush in five minutes. The toothbrush section is shipped in two snap-together halves plus a base. Injection-molded styrene was used to ensure structural integrity and stability. The raised bump on the handle was vacuum-formed and preattached to the handle's understructure.

Product: SmithKline Beecham Tums antacid tablets
Number of displays: 2,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Drug stores
Introduction: January 1991
Duration: Semi-permanent
Construction: Printed and die cut, corrugated with a litho-mounted riser
A display for Tums is designed to be turned to face in any direction.