GlaxoSmithKline

"When your entire premise for existence is dependent on the human nose, and you take up nearly half of your display with said body part, it might be smart to make sure your nose doesn't grow legs. Two other PDQs below the ones pictured here had missing or broken noses (one had fallen into the display itself), and others seen in a different store had similar problems. Also, the sound component on these units wasn't up to snuff, because it couldn't be heard.

Report Card:

Retailer: Fresh & Easy Neighborhood Market
Location: Chandler, AZ

Client: GlaxoSmithKline Consumer Healthcare, Moon Township, PA
Product(s) Promoted: BC Headache Powder
Distribution: Southeast US Food Retailers (Kroger, Associated Grocers, Food Lion, etc.)
Number of Stores: 15,000
Production Run Quantity: 15,000
Introduction: 10/1/07
Intended Duration: 2 weeks
Dimensions (H x W x D): 57" x 14" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $101-$150 (includes product)

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Nasal strips 14 pack
Distribution: Walmart, Target, Kmart
Production Run Quantity: 3,500
Introduction: 10/10/07
Intended Duration: 1-2 months
Dimensions (H x W x D): 10" x 30" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2008 Contest Declaration