GlaxoSmithKline

Culled from industry nominations, Shopper Marketing has selected six shopper marketers to represent the 2010 Class of People to Watch. Some are making a name in in-store technology while others are reinventing their categories, but all are doing work that’s worthy of attention.

Title: Senior Shopper Marketing Manager, Behavioral Sciences Company: GlaxoSmithKline
Age: 32
Education: Franklin & Marshall College (B.S.); University of Pittsburgh (M.B.A. from the Katz School of Business)
Why She's One to Watch: Played a key role in the Nicorette mini Lozenge launch, incorporating customized displays with integrated web content and in-home marketing materials.

Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Oral care products
Distribution: Drugstores
Production Run Quantity: 3,500
Introduction: 12/1/09
Intended Duration: 30-60 days
Dimensions (H x W x D): 55" x 14" x 16"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2010 Contest Declaration

Client: Ingersoll Rand Residential Solutions, Carmel, IN
Product(s) Promoted: Schlage branded door locks
Distribution: The Home Depot, Lowe's and Menards retail outlets across the U.S.
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: 4/1/10
Intended Duration: Indefinite
Dimensions (H x W x D): 24" x 14" x 9"
Weight: 20 lbs.
Budget Category (U.S.): $401 - $450 (includes product)
Producer: The Niven Marketing Group, Carol Stream, IL